Audi India Delivers 2x Engagement Through AI-Powered Sales Agent
Engagement Rate
CTR
Viewability
Queries Answered
Objectives
Audi India wanted to launch the Q8 e-tron model beyond traditional awareness. They needed to engage research-driven buyers and turn passive viewers into active participants.
Challenges
Traditional digital ads were no longer driving meaningful engagement. In a cluttered digital space, the brand struggled to spark two-way interactions that felt personal and informative. With the electric vehicle segment heating up in India, Audi needed a fresh approach that went beyond awareness—one that could turn attention into measurable action and guide buyers through their extensive research phase.
Strategy & Execution
Audi India partnered with PHD and Silverpush to activate Zimmer, Silverpush’s Agentic AI sales agent.
For the first time, ads didn’t just broadcast; they were answered. The campaign brought the in-showroom conversation online, allowing users to explore the Q8 e-tron’s features through real-time chat directly within the ad unit.
Zimmer provided instant answers about charging, performance specs, and range, saving valuable research time. Running across high-traffic digital channels, this unified experience connected discovery and decision-making in one seamless process.
Results
Audi India achieved a 9.2% engagement rate and an impressive 86% viewability, with users actively exploring features through the AI assistant. The campaign answered over 200,000 queries, with ‘charging’ being the most tapped interaction. Additionally, the campaign delivered a 2.56% CTR, 1.7x the planned benchmark.
Awards Won
- Gold – Best Use of ChatBot – Digixx Awards 2024
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